Accra, Ghana – May 12, 2025
The Ghana Tourism Authority (GTA) Ex-Staff Association is set to launch its inaugural project, a Tourism Road Safety Campaign, in July 2025. This initiative, a flagship effort of the association formed during the GTA’s 50th-anniversary celebrations in 2023, aims to enhance road safety for tourists and Ghanaians alike, reinforcing Ghana’s position as a premier tourism destination.
Under the leadership of President Madam Adeline Boateng, the association, comprising 73 former GTA staff aged 60 to 83, is collaborating with vehicle manufacturers, maintenance companies, and relevant government agencies to address road travel concerns. The campaign will focus on improving road quality, driver education, and travel safety protocols to reduce accidents and boost tourist confidence. “Safe roads are critical to sustainable tourism. Our goal is to ensure every journey in Ghana is secure and enjoyable,” Boateng stated.
The GTA, led by CEO Maame Efua Houadjeto, has pledged logistical and financial support for the campaign, recognizing the ex-staff’s expertise as vital to its success. “This initiative aligns with our vision to elevate tourism standards and safety,” Houadjeto noted, referencing the campaign’s synergy with the GTA’s 2025 Heritage Month and “Black Star Experience” initiatives.
The launch event, scheduled for July 15, 2025, at the Accra International Conference Centre, will feature stakeholder engagements, road safety workshops, and a public awareness drive. The campaign will also partner with the National Road Safety Authority (NRSA) and the Ghana Private Road Transport Union (GPRTU) to implement driver training and vehicle maintenance programs, building on similar efforts like the NRSA’s 2024 “Drive Safe, Arrive Alive” campaign in Nkawkaw.
The GTA Ex-Staff Association invites tourism stakeholders, transport operators, and the public to join this transformative project. For more details on the Tourism Road Safety Campaign or to get involved, visit www.visitghana.com or contact the GTA office.
